You need a faster WordPress website
to make more money & to save money
Studies made by Amazon, Google & others had shown clearly that faster websites have an improved conversion rate. The slower your website is, the less likely your visitor is to buy, contact you, or comment. 1 second slower equals 7% reduction in conversions.
1 second delay in page load time equals 11% fewer pageviews. The faster your website loads, the more likely your visitors are to spend a larger amount of time on your website. That’s more pageviews for you and more money from ads.
Google loves faster websites. A faster site ranks better in the search engines leading to more visitors to your site. Sure, we cannot guarantee better rankings in the search results, however having a faster website will increase your chances for better rankings.
A lightweight website will consume less server resources so it will be capable of sustaining higher traffic without the need to upgrade your hosting plan. So, if you have an optimized website you can host it even on a shared hosting plan and save money.